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YUNA X CHRISTY NG

yunazarai
YUNA X CHRISTY NG

Where do I even begin! I still can’t believe we pulled this off - together. This was not one of those ‘my people will reach out to your people’ kind of thing - our collab actually involved late night chats on Whatsapp for 5 months leading up to our launch worrying about which kind of strap we want to use for our bags or deciding for days if our pebble heels should be black or white.

When we had our first meeting it went on for 3 hours. There was so much to learn from her. Christy came from humble beginnings - she started selling shoes at a ‘pasar malam’, or night markets. And coming from that to having a few of her own Christy Ng flagship stores around Malaysia, I knew this was the person I needed to work with.

I have to say I enjoyed every process - from finalizing the design of the bags and shoes, the creative direction, marketing strategy, organizing the launch, to finalizing our guestlist - Christy and I were very hands on. We were launching the collection on January 5th, 5 days after new years - and I told her “Christy, we need to shoot the collection in a metallic set up.” I was so excited about the project, Christy let me come up with a creative direction for the campaign photoshoot I even made an inspiration mood board for the campaign photoshoot we were gonna do myself. 4 pages filled with fun metallic themed super artsy photos to go with our colourful collection.. We loved the idea so much, we decided to push the entire concept for the launch as well.

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Moving forward, I hope to do more collaboration with designers, it was such a great learning experience for me.

You guys can check out the whole collection and shop for them here

https://www.christyng.com/YunaxChristyNg